I know this is just a marketing video on how Reebok changed the Crossfit shoe game. But, as a marketer, it is a great piece of storytelling on how Reebok and Crossfit came together and the process to create a high level sneaker for the Crossfit professional and the out of shape 41 year old, like me, who wants to start and get back in shape.
So if you’re in marketing/advertising remember to be a storyteller first and the rest of the pieces of your marketing plan will come together.
If you’re into Crossfit and have found my blog, enjoy the story of the sneaker revolution from Reebok about something you’re probably wearing right now.